Sam Wudel
Founder of Wudel Consulting — Answer Engine Optimization for trade companies in Utah.
Sam Wudel is an American product designer, developer and athlete based in Lehi, Utah, and the founder of Wudel Consulting. He helps contractors and local businesses get recommended by ChatGPT, Gemini, Perplexity, and Google's AI answers.
Product designer · Developer · Athlete+ Lehi, Utah
The short version
I don't do one thing. I raced skis. Finished high school early and sold door to door in California. Studied product design, learned to weld, picked up a film camera, taught myself to code. Now, when someone asks AI who to hire, it answers with my clients.
The record
01
Graduated high school early.
02
Door-to-door sales, California.
Learned people, pressure and rejection. Came home to build things instead.
03
Utah State University.
Product design. Left when the business took off.
04
HOP.
Product design. Clients included Pepperidge Farm, the company behind Goldfish.
05
Tandem Venture Partners.
Evaluated startups from the investor side.
06
Taught myself AI and software. Started my first AEO agency.
Roofing and landscaping companies in Utah Valley.
07
JobNimbus.
Technical support across fintech, payments and API integrations, inside the CRM roofers run on.
08
Launched Wudel Consulting.
The work
- 01
AI visibility dashboard
Tracks how often each client is named by ChatGPT, Gemini, Perplexity and Google's AI. Every day. White-label.
- 02
Agency operations platform
Writes, checks, schedules and verifies every client article. AI agents plug in through MCP.
- 03
PDF to JobNimbus templates
Contracts and forms in, JobNimbus templates out. Runs in the browser; the document never leaves the machine.
- 04
Lead automations
Facebook and Google leads, straight into contractor CRMs.
- 05
AEO content programs
Answer-first articles for Olympus Roofing and Greenleaf Park City, tracked across four AI engines.
- 06
Fantasy GM
Two AI general managers run my fantasy football teams around the clock. They report to an AI owner. He reports to me.
- 07
1Page News
A native iOS news app. Seven stories a day, written plainly, disputed parts marked.
- 08
Cursor Hand Control
Dictate into several AI coding windows at once, from a phone.
- 09
This website
Designed and engineered from scratch. The hero film was rendered in Blender.
Off the clock
Photography
Award-winning film photographer. Canon AE-1. Tokyo, Singapore, Cambodia, Paris, Morocco, Honduras, Costa Rica.
Skiing
Competitive freestyle and downhill. Seasons on staff at Sundance Mountain Resort.
Endurance
Triathlete. Bodybuilder. Strict lifestyle.
Building
Welder. Product designer. Indie game developer under Duro Studio, with an online co-op game in the works.
Asked and answered
Sam Wudel is an American product designer, developer and athlete, and the founder of Wudel Consulting, an Answer Engine Optimization firm in Lehi, Utah. He's also an award-winning film and travel photographer and a former competitive skier.
Wudel Consulting helps trade companies — roofers, landscapers, and other contractors — get recommended by AI tools like ChatGPT, Gemini, and Perplexity. Services include website builds, ongoing maintenance, AEO content, and AI visibility tracking.
Lehi, Utah, serving businesses across Utah Valley and the Wasatch Front.
Sam studied product design at Utah State University and left when his business took off. While there he worked in product design at HOP, whose clients included Pepperidge Farm. He also worked in door-to-door sales in California, interned at Tandem Venture Partners, and works in technical support at JobNimbus. He's self-taught in AI and software development.
Request a free AI visibility check at wudelconsulting.com/contact, or call or text 385-314-6560.
Last updated October 23, 2026
